Shit is real son.
At its core, The Hunger Games is a book about the trauma of hyper-consumption–but when it comes to traumatizer vs. traumatized, CoverGirl’s Capitol Collection falls squarely on the side of “traumatizer.” The makeup line comes with a lookbook that will help you “get the looks of the Districts” and is so unaware and self-absorbed that it kind of feels like it has to be a joke. The only time anyone from the Districts looks anything like something in that lookbook is when children are brought to the Capitol and dolled up to be paraded around on live TV as though they were props instead of humans (because of course, to the Capitol, they are props). Then two days later they take the makeup off and kill each other and probably die themselves while their families look on, horrified and defeated. FASHION!!!
But of course, the reason that this line even exists is because we, as a culture, are actually pretty close (metaphorically anyway) to the Capitol. Consumption at any expense is pretty par for the course here, and the people who grow our food and make our clothes aren’t really in much better shape than the people of the Districts. Our culture really, really values outward appearance and it insists that girls about Katniss’s age should be less into leading a revolution and more into getting the right look. The Capitol Collection encourages girls to identify not with rebellion and justice, but with superficiality and self-interest. We think that is not only ridiculous, but scary and super dangerous.
Seconded. Of the many whackadoo merchandising tie-ins associated with Catching Fire (Subway comes to mind), the CoverGirl campaign may be the worst. There were plenty of ways to create cosmetic tie-ins that didn’t fetishize poverty or so thoroughly embrace and sanitize the barbarity of the Capitol. (via lbardugo)
A friend posted this on her facebook page.
Hagia Sophia, Irfan
jaimie foxx wears a trayvon martin shirt to the BET awards.
macklemore mentions trayvon martin during his acceptance speech at the AMA awards.
the message: PoC are racist crybabies until a white knight notices the issue and plays champion.